12002

12002

General Session - Conference Presentation and Interactive Activity Only (40 minutes, no formal paper)

Erica Arnold-Wyche, Kaplan University, Ft. Lauderdale, Florida, USA. EArnold-Wyche@kaplan.edu Michele Hinton-Riley, Kaplan University, Ft. Lauderdale, Florida, USA. MHintonRiley@kaplan.edu
 * Digital Dirt; How to Survive and Thrive in a World with Social Media**

The rampant usage of social media can have both positive and negative ramifications in the gaining employment. Searching for digital dirt is one aspect of this change and is now a common part of the employment process. Digital dirt consists of unfavorable videos, photos, and other content posted by oneself or others on the internet. This search for digital dirt on job candidates has in fact revolutionized the hiring process. This presentation will provide an overview of digital dirt and examine the benefits, pitfalls, and best practices of students’ use of social media. Participants will examine faculty and administration role in educating students on how to manage and leverage social media in order to better prepare them for the employment process. Participants will explore the professional impact of digital dirt, assess key tools on how to detect negative information, and discuss methods for cleaning up the already dispersed dirt. The presentation will conclude with a facilitated discussion on tactics students of can take to leverage social media.

//Interactivity// We will engage the audience through guided interactive large groups discussions, small group activities, and polling feature. This presentation will provide an overview of digital dirt and examine the benefits, pitfalls, and best practices of students’ use of social media. Part A: Guided Large Group Discussion (23 minutes):

Presenters will provide specific relevant examples and facilitate participant’s exploration of the following three areas:
 * Professional impact of digital dirt
 * Key tools on how to detect negative information
 * Methods for cleaning up the already dispersed dirt.

Part B: Small Group Activity: (6 minutes) Participants will examine faculty and administration role in educating students on how to manage and leverage social media in order to better prepare them for the employment process.

Part C: Guided Brainstorm: (5 minutes) The presentation will conclude with a facilitated brainstorming session on tactics students can take to leverage social media in the job search process.

Part D: Q& A (5 minutes)

All Audience Social Media, Student Support, Employment, Digital Dirt